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Marketing is not about what we read it in books, It is more about what we learn from the world. But the world only shows the picture of success, and the failures are buried deep underground. It makes budding marketing students like me to think marketing is a piece of cake and hides the critical factors that needs to be evaluated during a marketing plan. But I am here to share some of greatest marketing fiascoes. Which would help marketing students like me to have a holistic view before making a marketing plan.


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#2 Heinekens Failure

Do you find anything offending in the image?
Yes it is,
Heineken Light began running its "sometimes lighter is better" campaign in Europe without any noticeable backlash. But it only took a few days for the campaign to spark complaints when it began running in the U.S.
Advert description (Source: The New York times)
In the ad, a vigilant ba...

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#4 Burger king tech fails

OK google, What is whopper Burger ,
Watch the advert

https://youtu.be/zedWOAtLdn4

The Burger King created this advert without googles input, The marketing team pre-edited the content in wikipedia. But the fact is anyone can edit the content in wikipedia. Wikipedia users immediately edited the content after the advert is launched. So, when the adv...

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#3 Colgate Frozen foods

Ever heard about this, Colgate Frozen foods..

One of the greatest brand extension fiasco could be COLGATE Kitchen Entrees.
Colgate Kitchen Entrees, a line of frozen food products by the brand name Colgate was launched in the US in 1982 to capture the growing ready to eat meals market. Colgate in the recent past has done a great job of selling toothbrushes an...

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