As we move towards the next decade of Retail Revolution, the New Retail Phygital journey presents a seamlessly connected physical & digital ecosystem, making the new Millennials, experience a ‘Phygitally’ vibrant world. Being ‘Phygital’ is the new way to discover experiences around you as you Shop, Dine, Entertain and pamper yourself everyday with Proximity Personalized high fashion content and a unique way to discover and stay connected with your favorite brands & the latest trends. See your world metamorphize with unimaginable experiences at the touch of a button. So if you are planning to step out today, Go Phygital !!